That’s a wrap on Storylines Berlin. Want to catch up on what you missed? We’ve captured the highlights and insights shared by customers, partners, and Contentful leaders.
Thursday, October 19
10:00am CEST
09:00
10:00
10:05
To kick-off the day, Mairead O’Donovan, Chief Product Officer and Satya Krishnaswamy, Vice President of Product Management will discuss our vision for the future of intelligent, composable content driving impactful experiences and exciting new features that help bring them to life.
10:55
Scrambling to market multi-brand offerings to global audiences? Valtech's D2C and B2C accelerator, LEAP, can enable your digital team to deploy digital experiences faster than ever before. Join us as we share the success story that led to the creation of LEAP, the key partnerships that make it a reality, and how big brands are discovering LEAP's many ecommerce benefits along the way.
11:20
15 mins
11:35
Great stories begin with light bulb moments. Creatively conveying those ideas to capture customer attention is the hard part. Join Contentful’s Professional Services and Product teams to see the latest innovations enabling digital teams to amplify their brand across platforms and audiences with personalization, localization, and AI. Have questions? Contentful Product leaders and owners will be on-hand to answer them.
11:35
Switching up ecommerce tech is a high stakes game with customer satisfaction and profitability on the line. But it doesn't have to be this way. With Commerce Layer, brands get a reliable solution to manage customer activity from browsing to buying. In this session, SumUp will join Commerce Layer to discuss how the technology is enabling the financial service firm to effectively and easily scale its B2B services across 30+ markets and 3.5 million merchants.
12:50
70 mins
14:00
What are the three things that bring a brand story together (and to life)? Class is in session with Dr. Kris Alexander, sharing what brands can learn from the world of video games.
14:30
Attracting new customers is great. But, keeping those same customers coming back is even more celebratory — and more likely with personalization. Leaders from Twilio Segment and Contentful share why investing in tailored content and tools that support it creates deeper customer connections with real-world customer examples as evidence, including why Contentful is a customer of Twilio Segment.
14:55
How do you deliver artful experiences with precision? It comes down to giving your talented teams the right tech and enough time to carry out their vision. This stellar panel of customers will share how they use composable technology to empower their digital teams as they craft stunning experiences that move customers.
15:30
10 mins
15:40
Explore how personalization can be used to weave individualized brand stories for customers. Discuss how tailoring content, messaging, and experiences can create emotional connections and drive brand loyalty, ultimately benefiting the business.
15:40
You’ve created a strong brand story, but how do you translate it at scale? Gain insights on how to launch and orchestrate multilingual content, the role of technology and process, and how to do it at the speed-to-market you need.
16:20
We are IBM iX, the experience agency of IBM Consulting. A new kind of agency, accelerated by a century of human-centered tech expertise.
Let’s turn our gaze towards the future and look at the next possible evolutionary step of web. Discover the key drivers that will shape tomorrow's digital landscape and demand your keen attention. Uncover our unique insights into upcoming developments and the pivotal role Contentful is poised to play in this dynamic evolution.
16:20
AI, AI, AI, it's all digital teams seem to talk about these days — and for good reason. Explore how this advancement in tech is inspiring and instructing designers to develop more innovative and alluring digital experiences with Spark Reply. The digital agency will illustrate this with examples of how their own team leverages AI with positive results.
16:50
10 mins
17:00
Retail is at a crossroads; in this session, you’ll learn why “acceptable” customer experiences are not acceptable, and what path you can take to meet today’s customer demands.
17:25
Buckle up as Contentful’s Paolo Negri sits down with Hans-Hermann Kirchhoff to talk through ADAC’s move to a composable architecture, transforming both how the organization works with content and the way it engages with customers.
17:55
90 mins
We are grateful for the support of our industry-leading sponsors in defining the future of composable content.
View the highlights from every Storylines destination.