About the Optimizely app

Optimizely is a leading feature flagging and experimentation platform. The Optimizely app offers a simple way to run experiments with content, helping you make smarter data-backed decisions. Marketers can optimize content, obtain better insights, and iterate continuously without leaving Contentful.

Features

• Run A/B tests or multivariate tests on structured content (copy, components, layouts and pages)
• Marketers don’t have to be dependent on developers to lead experimentation
• Reduce the amount of manual work needed to set up experiments

Installation

Installing this app will:

• Create a new content type called "Variation Container"
• Create "Variation Container" entries
• Read your projects, experiments and variations from Optimizely

Requirements

To use this app, you will need:

• An Optimizely full stack plan with access to the REST API

Screenshots